Goblin Gear — Lifting gear
From $500K to $15 million in eleven months.
A lifting brand with low recurring revenue and little awareness, rebuilt from the identity up into a cult community with subscription revenue behind it.
The brand.
Goblin Gear is a lifting brand. They make the equipment serious lifters train in, wrist wraps, elbow sleeves and more, and a line of apparel to wear with it.
The challenge.
Monthly recurring revenue was low, awareness was low, and the brand did not yet carry the appeal of the gear it sold. Everything had to be scaled from that starting point.
The goals.
- 01Grow overall awareness
- 02Increase valuation and monthly recurring revenue
- 03Sharpen the brand’s positioning
- 04Win a larger share of retail locations
What we used.
Every Bello Vision service, as one full-stack engagement.
- Branding
- Creative Strategy
- Paid Media
- Web & Digital
- Content & Social
- Growth Systems
- Celebrity & Influencer Activation
- Public Relations
A full rebrand
Identity, positioning and voice, rebuilt from the ground up so the brand looked as serious as the gear.
Strategic seeding
Product placed with the right lifters and creators to open the brand to new customer segments and make it more widely accepted.
A cult-like community
An internal email list and a social following built from the ground up, and turned into a community that shows up for every drop.
Recurring revenue
Subscription models that turn one-time buyers into monthly revenue.
The result
What it added up to.
- ↑930%30-day Shopify sales$14,167 → $145,833
- ↑778%30-day TikTok Shop GMV$9,557 → $83,882
- ↑567%Instagram followers3,387 → 22,600
- ↑230%TikTok followers4,966 → 16,400
The brand, before and after.
The mark
Next case study
Angeloni’s
Jointhe club.
Tell us where you want your brand to be. We'll show you the vision we see for it, the first moves we'd make, and how we'd get there together.