Angeloni’s Restaurant and Pizzeria — Restaurants
From word of mouth to 30 million views.
A New Jersey pizzeria chain famous far beyond the state, with no digital presence at all, taken to celebrity tables, national press and new locations.
The brand.
Angeloni’s Restaurant and Pizzeria is a New Jersey pizzeria chain with a name known far beyond the state line.
The challenge.
There was no digital presence at all. Everything ran on word of mouth: no positioning, no strong content and no top-of-funnel awareness.
The goals.
- 01Build awareness
- 02Align the brand with celebrities
- 03Build an engaged customer base through strong content
- 04Support scaling to multiple locations
What we used.
Major placements
J. Cole at Madison Square Garden on back-to-back nights, New York Giants players Saquon Barkley and Sterling Shepard, a Barstool pizza review from Dave Portnoy, and coverage on Daily Motion, Barstool and Patch.
The result
What it added up to.
- 30MViews
- 25KFollowers gained
- 300%Increase in monthly recurring revenue
Multiple new locations opening, a following that keeps growing, and a name that is now as visible online as it always was in New Jersey.
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