1 Million — Streetwear
2,000% growth and a 12x ROAS in two months.
An Atlanta streetwear brand with Lil Baby invested, given the website, campaigns and creative direction it was missing.
The brand.
1 Million is a streetwear clothing brand out of Atlanta, owned by Ced, with Lil Baby invested.
The challenge.
There was no foundational structure. The brand needed a high-converting, heavily optimized website, structured campaigns and creative direction on its content.
The goals.
- 01Higher sales
- 02Bigger drops that actually sell through
- 03More awareness
The result
What it added up to.
- 2,000%Growth
- 12xConsistent return on ad spend
- NationwideRetail placements
Celebrity and influencer recognition, retail placements across the country, and drops that sell through.
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